Project Portfolio
Client Case Studies

Project Details

As competitors were gaining customers through SEO, the client needed to strengthen their blog-based SEO strategy. The goal was to improve search rankings in the US for keywords like "Japan Pocket Wi-Fi," increase organic traffic, and ultimately drive service purchases.

Key Services

• Blog article content planning, creation, and delivery in English
• Keyword research, selection, search volume analysis, and article structure creation
• Article writing, fact-checking, and selection/purchase of relevant photos
• High-quality article production including technical SEO measures

Results

Organic search sessions increased by 6,000%, clicks by 3,000%, and blog-driven sales grew up to 8x per month at peak.

Project Details

Planning, creating, and optimizing wiki-style SEO content targeting anime-related keywords to increase organic users to the online store.

Key Services

• Keyword research
• Content planning and direction
• SEO content creation
• Internal linking strategy
• Monthly content optimization and rewriting

Results

Search ranking impressions increased 272% and top 1-3 position content increased 116% over 11 months (over 1,300 pages of content created).

Project Details

Microwave Chemical Co., Ltd. approached us with a request to improve SEO on their English website as they sought to develop global markets with their unique microwave technology. Challenges included the intangible nature of their raw materials making trade show approaches difficult, and an inability to identify potential B2B customers overseas. The project aimed to attract new inquiries from abroad and increase traffic to their website.

Key Services

• Creation of highly specialized English articles (SEO-focused content marketing)
• Improving translation quality through creation of a proprietary terminology list for research fields
• Content production utilizing first-hand information provided by the client

Results

Through the production of high-quality English content specialized for their technical domain and a meticulous translation accuracy process, we are building a solid foundation for future growth in overseas website traffic and inquiry volume.

Project Details

Japanese-to-English translation of restaurant menus for foreign residents and visitors in Japan, as well as establishing an in-house translation framework.

Key Services

• Japanese to English translation
• Translation editing
• Translation quality management
• Translation standards and guidelines creation
• Translation file format creation

Results

Translated over 30,000 menus since 2019, establishing a system capable of handling 1,000+ menu translations per month.

Project Details

Built a framework for translating Japanese otaku culture news and information into English with minimal time lag.

Key Services

• Japanese to English translation
• Translation editing and quality management
• Translation standards and guidelines creation
• Translation file format creation
• Translation upload process optimization

Results

Established a translation process enabling high-quality translations within a 24-hour lead time, closing the content gap between Japanese and global markets.

Project Details

Translated video subtitles and tags from Japanese into English, Chinese, Portuguese, Korean, and more to increase the channel's global viewership.

Key Services

• Subtitle translation from Japanese to English, Chinese, Portuguese, and Korean
• Title, tag, and description translation
• Translation timing file creation
• YouTube SEO keyword research
• Translation standards and guidelines creation

Results

By enabling subtitles on nearly all uploaded videos, global view count increased by 132%.

Project Details

The client requested strategic support through market research, competitor analysis, and content translation to increase awareness of their inbound tourist service "YOASOBI HEAVEN," particularly among Western markets where effective approaches were unclear. Before the project, they lacked insight into Western user interests and market dynamics, making it impossible to implement effective marketing measures.

Key Services

• Research of Western SNS platforms (Reddit, etc.) and thorough competitive research and analysis (including perception surveys)
• Translation of short videos created by the client
• Strategy planning and proposal from a global user perspective

Results

This project is currently ongoing, and specific outcome measurement has not yet been conducted. However, we are conducting detailed research and analysis to understand the Western market and user insights, contributing to building a solid foundation for future initiatives.

Project Details

Launch of a Japanese website and establishment of a marketing foundation in the Japanese market.

Key Services

• Website translation and localization
• PDF document translation
• Website optimization (SEO)
• Localization
• Website upload

Results

Monthly website visits increased from approximately 500 to 1,200. Website dwell time improved by approximately 40%. Quick turnaround: translations delivered within one week.

Project Details

Commissioned by the overseas headquarters to localize the existing English website into Japanese and Korean versions, including WordPress implementation.

Key Services

• Website translation (EN→JP, EN→KR)
• SEO optimization for the Japanese market
• Content implementation on specialized WordPress

Results

After the Japanese site launch, monthly organic visitors grew from 0 to 30, successfully establishing a translation-driven website.

Project Details

Planning US market entry, the client needed a localized landing page tailored to American users.

Key Services

• US market landing page planning and creation
• Localized design proposals and implementation
• Efficient project management

Results

Created a landing page combining American market localization with VMP's concept, successfully boosting brand awareness for their overseas service expansion. (LP: https://revmusicglobal.com/)

Project Details

We were requested to help increase awareness in Japan and improve the Domain Rating (DR) of the Japanese site. Faced with the challenge that the overseas team could not communicate in Japanese for acquiring backlinks to the Japanese site, this project aimed to improve recognition in the Japanese market through web localization and backlink acquisition strategies.

Key Services

• High-quality backlink acquisition strategy planning and execution
• Web Localization (website localization)
• Content optimization tailored to the Japanese market and editorial supervision from a Japanese perspective

Results

This project is currently ongoing. We have already succeeded in increasing the number of backlinks by more than 10, contributing to improving the Domain Rating (DR) in the Japanese market. By ensuring natural expression from a Japanese perspective, we are working to enhance both SEO effectiveness and brand image.

Project Details

Following a history of no inquiries after the previous website was completed, the client requested a website renewal. At the time of the request, challenges included outdated technology, usability issues, and concerns about using a legacy CMS. Through this renewal, they expected accurate proposals and planning aligned with business goals, rapid response, and high-quality project management.

Key Services

• Strategic proposals and planning for website renewal
• Site structure review and usability improvements
• Content management including information architecture, content organization and removal
• Delivery of high-quality deliverables and client reviews
• Flexible project management responding to changing circumstances with a focus on cost efficiency

Results

Website renewal initiative. The client gave very positive final evaluations including "advanced," "dignity and trust," and "professionalism." They also recognized us as "a cut above other Japanese agencies," proving our unique value proposition. Furthermore, 5 monthly inquiries were generated after the renewal, and through consistent, attentive communication and rapid support from project start to finish, we built a strong trust relationship with the client.

Project Details

Planning and execution of a lead generation strategy for the client's "Office Renovation" service with a monthly budget of ¥2 million across multiple advertising channels.

Key Services

• Email list direct marketing
• Facebook advertising
• Website contact form marketing
• Ad channel test marketing
• Analytics management and optimization

Results

Combined email, Facebook ads, and contact form strategies generated an average of 200 new leads per month (CPA approximately ¥10,000).

Project Details

Planned and executed Google and Yahoo PPC campaigns with a monthly budget of ¥500,000, targeting bulk purchases from businesses.

Key Services

• PPC account setup
• Keyword research and planning
• Campaign direction and configuration
• Ad copywriting and creative design
• Campaign analysis and optimization

Results

Reduced CPA from approximately ¥9,000 to ¥3,300, achieving an average of 150 conversions per month.

Project Details

Planned and executed front-end "Free Consultation" lead generation campaigns using Google and Yahoo PPC with a monthly budget of ¥500,000, CPA target of ¥20,000, and KPI of ¥120,000.

Key Services

• PPC account setup
• Keyword research and planning
• Campaign direction and configuration
• Ad copywriting and creative design
• Campaign analysis and optimization

Results

Achieved an average of 30 conversions per month with a CPA of approximately ¥17,000, exceeding the target KPI.

Project Details

Planned, created, and published content and ad campaigns on the official Instagram account to appeal sake to a new younger audience and grow followers.

Key Services

• Instagram post content planning and direction
• Instagram post copywriting and creative design
• Instagram post scheduling and management
• Instagram account engagement monitoring
• Instagram ad management

Results

Leveraging organic and paid campaign strategies, account followers increased 4x. Giveaway campaigns received over 100 entries.

Project Details

Implemented branding initiatives at the Japanese subsidiary to increase brand awareness and generate leads through Facebook page content management.

Key Services

• Facebook post content planning and direction
• Facebook post copywriting
• Facebook post creative design
• Facebook post scheduling and management
• Facebook post engagement monitoring

Results

Grew Facebook page followers from 30 to 1,142 (3,800% increase) through organic content, supporting account growth.

Project Details

Implemented social media strategies to increase brand awareness in Japan and generate leads through LinkedIn page content management.

Key Services

• LinkedIn post content planning and direction
• LinkedIn post copywriting
• LinkedIn post creative design
• LinkedIn post scheduling and management
• LinkedIn post engagement monitoring

Results

Increased LinkedIn followers by an average of 5% per month, projecting +79.6% annual follower growth.

Project Details

After Time Out Market Osaka's March opening, when the contract with the previous agency ended, we (IGNITE) were approached as an agency capable of bilingual management. Initial goals were to reach 10,000 Instagram followers within the first six months of operation and drive foot traffic to the market. Before the project, SNS management had stalled due to resource shortage, making effective promotion impossible.

Key Services

• SNS (Instagram, Facebook) content planning and proposals
• Caption creation (Japanese and English) and content posting
• Post boosting, effectiveness analysis, and improvement proposals and implementation
• Adherence to and deepening understanding of Time Out Market's global brand image
• Hashtag optimization and creation of user-engaging captions

Results

We improved the stalled SNS management due to resource shortages and grew Instagram followers by approximately 1.6x in just 4 months of operation. This significantly improved impressions, reach, and engagement, making a dual contribution to brand awareness and foot traffic. In particular, maintaining bilingual quality delivery helped reinforce reach to a wide range of Japanese target audiences while preserving the global brand image. The client also gave high praise not only for follower growth but also for the relationship building through active on-site visits.

Project Details

Utilized Google Search PPC advertising to expand leads in the Japanese market, moving away from dependence on study-abroad agency referrals.

Key Services

• Target persona planning
• Campaign direction and configuration
• Ad copywriting
• Creative design
• Campaign analysis and optimization

Results

Through monthly ad campaigns and landing page optimization, achieved CPA of ¥5,000 (client simulation: ¥14,500) and ROA of 700%. Improved ad CVR from 0.3% to 3%.

Project Details

Leveraging an expanded budget in line with new campus openings in the Tokyo area to acquire new student leads.

Key Services

• Target persona planning
• Campaign direction and configuration
• Ad copywriting
• Creative design
• Campaign analysis and optimization

Results

Built a campaign structure that segments users by sales funnel stage (prospects, etc.), exceeding the monthly lead acquisition KPI by 247%.

Project Details

Utilized PPC advertising as a pull marketing approach to increase leads for school tours and events, alongside social media operations for brand awareness.

Key Services

• Target persona planning
• Campaign direction and configuration
• Ad copywriting
• Creative design
• Campaign analysis and optimization

Results

Increased impressions by 2.6x, improved CVR from 1.5% to 3.2% by introducing user funnels, and grew monthly conversions from an average of 12 to 29.

Project Details

IDG Japan, a consulting firm connecting Thailand and Japan, struggled to establish a marketing strategy in the Japanese market with no specific know-how on how to develop marketing in Japan.

Key Services

• Google Ads: Expanding reach through efficient ad management
• Social media management: Information dissemination and engagement with target audiences
• Content marketing: Information publishing for increased SEO traffic
• SEO: Improving website traffic acquisition
• Website development: Enhancing customer experience and conversion promotion

Results

Achieved 1,500 monthly sessions from SEO (from 0 before engagement) and maintained stable growth. Secured No. 1 search rankings for keywords like "Thailand expansion" and "Thailand consulting."

Project Details

The client was planning their first international promotion through online channels and sought a Japan-based bilingual marketing company with the track record, experience, and capability to provide end-to-end support from web development to project management.

Key Services

• Website renewal strategy planning
• Website design and coding
• WordPress CMS implementation
• Content planning and direction
• Japanese-English content translation
• English SEO copywriting
• SEO keyword research and planning
• Monthly SEO content creation
• Monthly content audit and SEO optimization
• Monthly content section link building
• Monthly external link building
• Social media account and post branding strategy
• Daily social media content management
• Social media ad campaign management

Results

Launched a new website and design used for promoting the new brand image at international events. SEO implementation increased pages ranked 1st-3rd by 1,440%, backlinks by 29,000%, and organic traffic by 15,185.7%. Social media followers grew by 11,500+ (Facebook) and 2,900+ (Instagram), maintaining an average 15% growth rate in reach and engagement.

Project Details

When the service officially launched in Japan, marketing was handled by an overseas team unfamiliar with Japanese language, culture, and marketing methods. There was a need to hand over all marketing to a local marketing company capable of smooth communication in English. The goal was to plan, execute, and test services to optimize marketing and build a sustainable business model in the Japanese market.

Key Services

• Marketing strategy planning and consulting
• Market research and target persona analysis
• KPI and P&L simulation
• Google PPC ad campaign and account audit
• Monthly Google PPC ad management
• Landing page design and development
• Landing page and banner copywriting
• User flow optimization
• UI/UX linked improvements to the user dashboard
• Email list marketing
• Press release content copywriting
• Press release outreach
• Media buying and management
• YouTube video PR and ad management

Results

Through research, simulation, and planning, we defined the target users, market positioning, and marketing messages to be reflected in marketing assets. Concentrated Google PPC ad campaigns with monthly optimization and testing of ads and landing pages improved CVR from 1.70% to 5.62% and reduced CPA from ¥4,871 to ¥2,691. By reducing UI (user interface) intent and usability issues, and through email marketing, we increased the number of repeat users who used the service more than twice from 32% to 53%.

Project Details

While they had the idea of creating new services utilizing existing local school resources, they lacked international marketing experience. The client needed an agent to help not only with marketing but also with localizing their service for the Japanese market. The goal was to develop and localize the client's services and corresponding marketing activities for the Japanese market and expand their English learning business.

Key Services

• Marketing strategy planning and consulting
• Market and target persona research
• KPI and P&L simulation
• Monthly PPC ad management
• Monthly social media ad management
• Corporate website design and development
• Landing page design and development
• Landing page and banner copywriting
• Scheduling system implementation
• Scheduling system manual creation
• Scheduling system training
• Staff management consulting
• Staff recruitment consulting and training
• Staff contract optimization

Results

Through research, simulation, and planning, we clarified the client's target users, positioning, and value proposition, concretizing the potential to gain competitiveness in the Japanese local market. After the initial release, we implemented 6+ landing pages, 30+ banners, and 50+ optimizations monthly to secure optimal marketing positioning. As a result, CVR improved from 1.3% to 3.5% and CPA decreased from ¥23,000 to ¥13,000. We developed a new scheduling system with the client's staff, introducing a new method that is manageable for both students and teachers. Retention rate improved from 41% to 57%. Through ongoing training for operations staff, we introduced educational guidelines for dealing with Japanese customers, resulting in a 56% improvement in student satisfaction.

Project Details

The client was struggling with business expansion through their Shopify, Amazon, and Rakuten EC shops. Product sales had plateaued and overall monthly revenue was declining, suggesting the business model had reached its limits. The goal was to plan, test, and implement new organic and paid marketing strategies to strengthen branding and create consistency in product marketing messages.

Key Services

• Value proposition planning
• Market research and target persona analysis
• SNS planning and direction
• Brand revision and guideline development
• Instagram follower ad campaign management
• Instagram content creation
• Amazon and Rakuten advertising management
• Customer engagement initiatives
• Shop account and page optimization
• Instagram branding campaign management
• Unique positioning and campaign LP planning on Shopify
• Google Shopping and PPC ad management
• Amazon Pay payment service implementation
• Website optimization and blog content

Results

Created and implemented new marketing guidelines, unifying not just marketing messages but also the direction of methods. Utilized micro-Instagram follower acquisition campaigns—10x more effective than before—to grow account followers to over 1,000. Leveraged paid advertising on platforms to compete with benchmark competitors in results. As a result, Amazon sales increased from ¥1.5M to ¥4M, and Rakuten sales from ¥900K to ¥1.2M. Increased website traffic and added payment methods grew Shopify official website monthly sales from ¥70K to ¥490K.

Project Details

Landing page design and development

Key Services

• LP planning and design
• Coding

Results

Created a landing page to support the service's online expansion.

Project Details

Corporate website design and development

Key Services

• Website planning and design
• Coding

Results

Created a corporate website, establishing the foundation for online customer acquisition.

Project Details

Landing page design and development

Key Services

• LP planning and design
• Coding

Results

Created a service introduction landing page to support new user acquisition.

Project Details

We translated and localized technical document PDFs shared by the overseas headquarters. In addition to researching specialized terminology and utilizing a glossary, we carefully adjusted layouts that were disrupted by translation. Through a four-stage review process, we produced high-quality Japanese-language PDFs.

Key Services

• PDF document translation
• Japanese-English website translation
• Localization
• PDF layout adjustment

Results

The translated Japanese-language PDFs were distributed at trade shows for a total of 3,000 copies, reaching engineers as end customers. In addition, we reduced 40-50 hours of work that the person in charge would have spent coordinating with external vendors. IGNITE's one-stop service significantly reduced the operational burden on the client.

Project Details

For document translation shared by the overseas headquarters, we combined reliability, speed, and smooth English communication. We carefully researched specialized terminology and expressions that don't exist in Japanese, localizing them into natural Japanese. Through smooth coordination, we achieved the client's required rapid delivery (e.g., within 3 business days).

Key Services

• Document translation
• Localization
• Specialized terminology research and glossary creation
• English communication support

Results

Approximately 10 translated documents were produced with a focus on practical usability for important business purposes such as internal materials and customer information. Timely information dissemination to customers, which had been delayed due to translation bottlenecks, became possible, resolving the business opportunity loss caused by this challenge.

Project Details

We were commissioned to localize an existing English video into Japanese for trade show promotion purposes. The client was looking for a partner who could handle both "translation" and "video editing" as a one-stop service, but they had no in-house resources and only 5 business days before the trade show.

Key Services

• Video translation (EN→JP)
• Subtitle text extraction and timecode adjustment
• Subtitle design production and video editing

Results

By handling both translation and video editing as a one-stop service, we significantly reduced the client's burden of finding vendors and coordinating with multiple parties. We achieved a carefully translated layout that naturally integrated the original English subtitles. The produced video was shown at a large-scale trade show and was viewed by over 10,000 people in relative terms. The client gave high praise for both the translation quality and the quality of the subtitle design.

Project Details

We produced videos explaining rental contract procedures and notes for foreign rental contractors. The project aimed to shorten contract time, standardize explanation skills, prevent explanation omissions, and standardize sales skills, resulting in slide videos supporting 7 languages.

Key Services

• Multilingual (7 languages) rental contract explanation slide video production
• Photo selection and design ingenuity for intuitive content communication
• Content production based on client-provided scripts and tone guidelines

Results

We produced 7-language videos contributing to reducing explanation time during rental contracts, eliminating individual dependency in explanations, and preventing check errors. Through intuitive visuals and multilingual support, we enabled smooth and consistent information provision to foreign residents, building the foundation for operational efficiency.

Project Details

The main purpose of this project was to collect and analyze information necessary for Panasonic's air conditioning management division to consider expansion into overseas markets.

Key Services

• Overseas market research: Collection of diverse information including market size, growth rates, competitive landscape, and regulations in each country
• Report creation: Analysis of collected information compiled into easy-to-understand reports
• Consulting: Advice and proposals regarding future overseas expansion strategies based on report contents

Results

Conducted research and consulting totaling approximately 500 hours over 3 months, delivering 25 comprehensive research reports. Each report, based on detailed data and analysis, directly contributed to Panasonic's overseas expansion strategy planning. The thoroughness of fact-checking was also highly evaluated for information reliability.

Project Details

In a highly competitive industry, the focus was on how to increase access via SEO domestically in Japan, making SEO implementation for content a critical challenge.

Key Services

• Data analysis for data-driven problem identification and improvement proposals
• SEO consulting supporting the overall SEO strategy
• Blog content expansion and internal linking measures

Results

Domestic access in Japan increased by approximately 1.5x. This growth rate is a good result given the originally high traffic volume. Furthermore, sales via SEO increased by approximately 3x. This reflects the effect of both increased target pages and measures based on detailed data analysis, where access growth translated into concrete sales growth.

Project Details

The Singapore headquarters-managed ad operations faced challenges in localizing for the Japanese market, including unnatural Japanese expressions in banners. Additionally, lead numbers had declined compared to the school's opening period, making enrollment stagnation a management challenge. They requested our services to increase high-quality leads (MQL) through advertising operations with a deep understanding of the Japanese market, ultimately leading to enrollment.

Key Services

• Overall advertising account optimization
• Target audience review and refinement
• Bilingual (Japanese/English) advertising banner production and deployment
• Landing page (LP) form optimization
• Lookalike targeting in coordination with SNS (Instagram)

Results

High-quality leads (MQL) increased 6x, and CPA (customer acquisition cost) was reduced by up to 72%. Monthly lead acquisition also reached approximately 100, which is 1.5x the previous record high.

Project Details

VMP, which operates a music provision business in Japan, faced the challenge of determining what kind of website to create for their US market entry. The design and content that would resonate with American YouTubers as the target audience was unclear, and they were exploring how to create an effective website.

Key Services

• Strategic website architecture planning
• Wireframe creation with focus on user experience
• Design appealing to the sensibilities of the target audience
• Coding to achieve high performance
• Animation creation to generate immersion
• Thorough device testing
• Smooth website launch

Results

The main visual animation that serves as the face of the website. By utilizing Lottie images, we achieved high-quality and lightweight animation, improving user experience.

Project Details

Since the Singapore advertising agency they had previously used failed to deliver expected results, they requested advertising management that would enable appropriate approaches to Japanese targets, aiming to increase leads and enrollment while reducing CPA (customer acquisition cost). Before the project, advertising operations targeting Japanese people were insufficient, directly impacting sales and enrollment numbers.

Key Services

• Meta advertising management (audience configuration, lookalike targeting)
• Banner production, deployment, and verification
• Lead quality improvement and strategy planning through close communication

Results

By combining Meta advertising management, creation and deployment of diverse banners, and close communication strategies to address the ineffective existing ad operations, we significantly increased leads and enrollment while halving the CPA. In particular, we made major contributions to effective approaches to Japanese targets and improvement in lead quality. The client gave high praise not only for advertising effectiveness but also for rapid responsiveness and high-quality proposals from a management perspective.

Project Details

This client had been using Google Ads for years but was struggling with deteriorating cost-effectiveness. To solve this challenge, we provided comprehensive support for CWC's Google Ads management. The goal was to suppress costs while acquiring more prospective students, improving the efficiency and effectiveness of ad management, and enabling continuous growth.

Key Services

• Reduction of wasted advertising costs through accurate data measurement and machine learning optimization
• Efficient customer acquisition through strategic selection of cost-effective keywords
• Improvement of user experience through functional improvements to landing pages
• Alignment with user expectations through optimization of ad creatives
• Suppression of wasteful high-cost clicks through bid strategy optimization
• Improvement of ad rank and reduction of cost-per-click through quality score improvement
• Establishment of accurate conversion tracking settings
• Data analysis and visualization utilizing Google Analytics and other analytical tools

Results

Successfully reduced conversion cost to 1/10th, down to just ¥5,000. Conversion rate improved 10x, with the proportion of website visitors making enrollment inquiries rising dramatically from 0.3% to 3.3%. CPC also significantly reduced, bringing average CPC down from ¥800 to ¥300. ROAS (return on ad spend) achieved 700% through accurate understanding of ad performance and efficient implementation of improvements—achieving extremely high cost-effectiveness relative to invested ad spend.

Project Details

The client wanted to optimize Google Ads management for student recruitment, significantly increasing leads and conversions while improving CVR. As a newly opened school, the goal was to increase brand awareness and lead acquisition, and maximize enrollment through efficient advertising management.

Key Services

• Keyword strategy review to expand reach
• Landing page creation to promote conversions
• Tag configuration review and optimization
• Conversion value configuration
• Consolidation of split advertising budgets and reduction of campaign count (5→2)
• Budget increase for each campaign
• Appropriate negative keyword configuration
• Review of overly narrow keywords and utilization of broad match
• New landing page creation to improve conversion rates
• Improvements through heatmap analysis and A/B testing

Results

Leads increased and advertising effectiveness significantly improved. Efficient bidding strategies and ad delivery were achieved, and by optimizing campaigns, CVR improved significantly from 1.5% to 3.2%. CPC decreased (from approximately ¥300 to ¥250), and click volume improved by 2.6x. By creating a new landing page, conversions increased from 12 per month to 30 per month.

Project Details

Advertising management support in the Japanese market. Utilizing Google Ads, Meta Ads, and other channels, the goal is to reduce CPA, improve ROAS, and expand global reach. Starting with the Japanese market as a foothold, the aim is to establish effective marketing and sales methods in Japan, and verify the sales potential of umbrellas in the Japanese market.

Key Services

• Google Ads management using both branded keywords (brand names) and generic keywords (product names) to reach a wide audience
• P-MAX campaigns to automate delivery across diverse ad placements utilizing Google's machine learning
• Meta Ads management with a tiered campaign structure for a phased approach from awareness building to retargeting
• P-MAX campaigns to drive website traffic
• Click campaigns to drive website traffic and promote online sales
• Generic keywords to understand latent demand and verify sales potential
• Broad ad delivery to a wide user base to verify product acceptance in the Japanese market
• Retargeting campaigns and Lookalike targeting to identify user segments showing interest

Results

Google Ads: Achieved CPA (customer acquisition cost) of approximately $45 and ROAS (return on ad spend) of approximately 250%, generating 2.5x revenue relative to invested ad spend. Meta Ads: Achieved ROAS of 300%, exceeding Google Ads in cost-effectiveness. Also succeeded in customer acquisition at a low CPA of $35. Expanded to a total of 7 countries including Singapore and European nations in addition to Japan.