Project Portfolio
Client Case Studies

Project Details

As competitors were gaining customers through SEO, the client needed to strengthen their blog-based SEO strategy. The goal was to improve search rankings in the US for keywords like "Japan Pocket Wi-Fi," increase organic traffic, and ultimately drive service purchases.

Key Services

• Blog article content planning, creation, and delivery in English
• Keyword research, selection, search volume analysis, and article structure creation
• Article writing, fact-checking, and selection/purchase of relevant photos
• High-quality article production including technical SEO measures

Results

Organic search sessions increased by 6,000%, clicks by 3,000%, and blog-driven sales grew up to 8x per month at peak.

Project Details

Overseas anime fans generate an enormous volume of English-language searches around titles, characters, and franchises—long before they are ready to buy merchandise. To capture this demand, IGNITE planned, produced, and continuously optimized "Otapedia," a wiki-style SEO content hub covering anime-related keywords, designed to attract organic visitors at the research stage and guide them toward relevant product pages in the online store.

Key Services

• Keyword research
• Content planning and direction
• SEO content creation
• Internal linking strategy
• Monthly content optimization and rewriting

Results

Over 11 months, search impressions increased by 272% and the number of pages ranking in positions 1-3 grew by 116%, with more than 1,300 pages of content created in total.

Project Details

Microwave Chemical Co., Ltd. approached us with a request to improve SEO on their English website as they sought to develop global markets with their unique microwave technology. Challenges included the intangible nature of their raw materials making trade show approaches difficult, and an inability to identify potential B2B customers overseas. The project aimed to attract new inquiries from abroad and increase traffic to their website.

Key Services

• Creation of highly specialized English articles (SEO-focused content marketing)
• Improving translation quality through creation of a proprietary terminology list for research fields
• Content production utilizing first-hand information provided by the client

Results

Through the production of high-quality English content specialized for their technical domain and a meticulous translation accuracy process, we are building a solid foundation for future growth in overseas website traffic and inquiry volume.

Project Details

As Uber Eats expanded its restaurant network in Japan, most menus existed only in Japanese—making the app difficult to use for foreign residents and inbound travelers. IGNITE handled Japanese-to-English translation of restaurant menus and helped establish a scalable in-house translation framework, covering translation standards, quality control, and file formats, so new menus could be translated continuously as the platform grew.

Key Services

• Japanese to English translation
• Translation editing
• Translation quality management
• Translation standards and guidelines creation
• Translation file format creation

Results

Translated over 30,000 menus since 2019, establishing a system capable of handling 1,000+ menu translations per month.

Project Details

News about Japanese otaku culture loses much of its value if it reaches overseas fans days after it breaks in Japan. IGNITE built a translation framework that allowed news and information to be translated from Japanese into English with minimal time lag, keeping global fans up to date almost in real time.

Key Services

• Japanese to English translation
• Translation editing and quality management
• Translation standards and guidelines creation
• Translation file format creation
• Translation upload process optimization

Results

Established a translation process enabling high-quality translations within a 24-hour lead time, closing the content gap between Japanese and global markets.

Project Details

Fitness content travels well across cultures, but without subtitles the channel's reach was effectively limited to Japanese speakers. IGNITE translated video subtitles, titles, tags, and descriptions from Japanese into English, Chinese, Portuguese, Korean, and more—combined with YouTube SEO keyword research—to unlock the channel's global viewership.

Key Services

• Subtitle translation from Japanese to English, Chinese, Portuguese, and Korean
• Title, tag, and description translation
• Translation timing file creation
• YouTube SEO keyword research
• Translation standards and guidelines creation

Results

By enabling subtitles on nearly all uploaded videos, global view count increased by 132%.

Project Details

The client requested strategic support through market research, competitor analysis, and content translation to increase awareness of their inbound tourist service "YOASOBI HEAVEN," particularly among Western markets where effective approaches were unclear. Before the project, they lacked insight into Western user interests and market dynamics, making it impossible to implement effective marketing measures.

Key Services

• Research of Western SNS platforms (Reddit, etc.) and thorough competitive research and analysis (including perception surveys)
• Translation of short videos created by the client
• Strategy planning and proposal from a global user perspective

Results

This project is currently ongoing, and specific outcome measurement has not yet been conducted. However, we are conducting detailed research and analysis to understand the Western market and user insights, contributing to building a solid foundation for future initiatives.

Project Details

PEM needed more than a translated website—it needed a Japanese-language marketing foundation that local engineers and purchasers could actually find, read, and trust. IGNITE translated and localized the website and PDF sales materials into Japanese, optimized the content for Japanese search, and handled the upload and publication process end to end.

Key Services

• Website translation and localization
• PDF document translation
• Website optimization (SEO)
• Localization
• Website upload

Results

Monthly website visits increased from approximately 500 to 1,200. Website dwell time improved by approximately 40%. Quick turnaround: translations delivered within one week.

Project Details

Commissioned by the overseas headquarters to localize the existing English website into Japanese and Korean versions, including WordPress implementation.

Key Services

• Website translation (EN→JP, EN→KR)
• SEO optimization for the Japanese market
• Content implementation on specialized WordPress

Results

After the Japanese site launch, monthly organic visitors grew from 0 to 30, successfully establishing a translation-driven website.

Project Details

Planning US market entry, the client needed a localized landing page tailored to American users.

Key Services

• US market landing page planning and creation
• Localized design proposals and implementation
• Efficient project management

Results

Created a landing page combining American market localization with VMP's concept, successfully boosting brand awareness for their overseas service expansion. (LP: https://revmusicglobal.com/)

Project Details

We were requested to help increase awareness in Japan and improve the Domain Rating (DR) of the Japanese site. Faced with the challenge that the overseas team could not communicate in Japanese for acquiring backlinks to the Japanese site, this project aimed to improve recognition in the Japanese market through web localization and backlink acquisition strategies.

Key Services

• High-quality backlink acquisition strategy planning and execution
• Web Localization (website localization)
• Content optimization tailored to the Japanese market and editorial supervision from a Japanese perspective

Results

This project is currently ongoing. We have already succeeded in increasing the number of backlinks by more than 10, contributing to improving the Domain Rating (DR) in the Japanese market. By ensuring natural expression from a Japanese perspective, we are working to enhance both SEO effectiveness and brand image.

Project Details

Following a history of no inquiries after the previous website was completed, the client requested a website renewal. At the time of the request, challenges included outdated technology, usability issues, and concerns about using a legacy CMS. Through this renewal, they expected accurate proposals and planning aligned with business goals, rapid response, and high-quality project management.

Key Services

• Strategic proposals and planning for website renewal
• Site structure review and usability improvements
• Content management including information architecture, content organization and removal
• Delivery of high-quality deliverables and client reviews
• Flexible project management responding to changing circumstances with a focus on cost efficiency

Results

The renewed website received very positive final evaluations from the client, who described it with words like "advanced," "dignity and trust," and "professionalism," and recognized IGNITE as "a cut above other Japanese agencies." More importantly, the renewal turned a site that had generated no inquiries into one producing 5 inquiries per month. Consistent, attentive communication and rapid support from project start to finish also built a strong, lasting relationship of trust with the client.

Project Details

IGNITE migrated Morbido's existing Japanese website to Webflow, added a new blog function, implemented basic SEO foundations, restored GA4 and GTM tracking, and supported multilingual rollout. The goal was not only to refresh the site's appearance, but to rebuild it as an operational platform for future inquiries and content publishing.

Key Services

• Migrated 8 existing Japanese pages to Webflow
• Added a blog function and produced 3 SEO articles for launch
• Set up core SEO elements including titles, metadata, and structured data
• Implemented and verified GA4 and GTM tracking
• Supported French, Korean, and Chinese language versions and provided Webflow operation guidance

Results

The Japanese website was officially launched on Webflow on April 27, 2026. IGNITE migrated 8 existing pages, added a blog function, and published 3 SEO articles on launch day. The analytics setup was restored through GA4 and GTM, with successful verification through HTML output, GTM Preview, and GA4 Realtime on May 7, 2026. The project also identified 11 technical SEO issues, fixed structured data issues on the homepage, and confirmed eligibility through Google's Rich Results Test. After launch, IGNITE provided Webflow operation guidance so the client could continue updating blog content and making minor site changes internally.

Project Details

IGNITE supported the Japanese localization of Global Coin Solutions' English website for the Japanese market. Because the business includes specialized concepts such as foreign currency fundraising and cash management, direct translation alone was not enough. IGNITE first clarified the business model, selected appropriate Japanese terminology for each context, and then handled content upload into a non-WordPress website system, post-upload checks, and Japanese title and description localization.

Key Services

• Japanese translation of the English website
• Localization of specialized terminology for foreign currency fundraising and cash management
• Japanese title and meta description localization
• Uploading translated content into a non-standard website system
• Post-upload display checks and translation quality review

Results

Before the localization work, Google Search Console showed no search traffic from Japan. After the Japanese content was published, search traffic from Japan became visible, including activity from target keywords such as foreign currency donation and foreign currency fundraising. The average click-through rate was around 6%. By localizing the page content, titles, and descriptions, IGNITE helped improve the site's discoverability in Japanese search.

Project Details

IGNITE supported new inquiry acquisition for Sanipro's cleanroom cleaning service through a revenue-share model covering Google Ads management, landing page production and improvement, and white paper planning. While ad click-through rates were already around 7-8%, conversion rates were close to zero. For a high-value B2B service, the funnel relied too heavily on immediate free consultation or quotation requests, leaving early-stage information seekers underserved.

Key Services

• Reviewed Google Ads keyword design and ad group structure
• Produced and improved general, semiconductor-focused, and hospital / operating room landing pages
• Strengthened landing page content with client cases and clearer service explanations
• Planned and produced a cleanroom cleaning outsourcing guide for post-inquiry follow-up
• Reviewed target industries and proposed sales paths beyond ad traffic alone

Results

The project turned a near-zero web inquiry channel into a funnel that generated leads progressing to business discussions and site visits. Sanipro recorded 3 conversions in February 2026, a new semiconductor-related conversion in April 2026, and 2 confirmed real conversions in May 2026, with performance fees for two May conversions billed. May 2026 ad spend landed within budget for the first time at ¥163,853, and CPA improved 60% month over month to ¥81,927. IGNITE also produced and began using a 13-page white paper as a post-inquiry nurturing asset.

Project Details

Joto Techno wanted to grow its "Office Renovation" service but did not know which advertising channels would actually produce B2B leads at an acceptable cost. IGNITE planned and executed a lead generation strategy with a monthly budget of ¥2 million, testing and combining multiple channels—email, social advertising, and contact form outreach—to find the most effective mix.

Key Services

• Email list direct marketing
• Facebook advertising
• Website contact form marketing
• Ad channel test marketing
• Analytics management and optimization

Results

Combined email, Facebook ads, and contact form strategies generated an average of 200 new leads per month (CPA approximately ¥10,000).

Project Details

In Japan, Yahoo! JAPAN still commands a significant share of search alongside Google, making dual-platform PPC essential for reaching business buyers. IGNITE planned and executed Google and Yahoo PPC campaigns with a monthly budget of ¥500,000, targeting companies and facilities making bulk garbage bag purchases.

Key Services

• PPC account setup
• Keyword research and planning
• Campaign direction and configuration
• Ad copywriting and creative design
• Campaign analysis and optimization

Results

Reduced CPA from approximately ¥9,000 to ¥3,300, achieving an average of 150 conversions per month.

Project Details

The client's sales funnel started with a free consultation offer, which needed a steady flow of qualified leads to feed. IGNITE planned and executed front-end "Free Consultation" lead generation campaigns across Google and Yahoo—the two key search platforms in the Japanese market—with a monthly budget of ¥500,000, a CPA target of ¥20,000, and a KPI of ¥120,000.

Key Services

• PPC account setup
• Keyword research and planning
• Campaign direction and configuration
• Ad copywriting and creative design
• Campaign analysis and optimization

Results

Achieved an average of 30 conversions per month with a CPA of approximately ¥17,000, exceeding the target KPI.

Project Details

With sake's domestic audience aging, the association wanted to make Japan's national drink feel relevant and approachable to a new, younger generation. IGNITE planned, created, and published content and ad campaigns on the official Instagram account, building a visual style and posting rhythm designed to attract younger followers and grow the account.

Key Services

• Instagram post content planning and direction
• Instagram post copywriting and creative design
• Instagram post scheduling and management
• Instagram account engagement monitoring
• Instagram ad management

Results

Leveraging organic and paid campaign strategies, account followers increased 4x. Giveaway campaigns received over 100 entries.

Project Details

IGNITE was asked to build a social media discovery foundation through Instagram and Pinterest from a stage where the format for overseas-oriented SNS communication had not yet been established. The challenge was not simply posting attractive photos, but helping English-speaking travelers understand the rooms, the sense of comfort for solo travel, and how the stay could fit into a Yokohama Chinatown itinerary.

Key Services

• Optimized the Instagram profile for English-speaking users
• Designed content themes, hashtags, tone of voice, and confirmation flow
• Created English-first posts covering the facility, rooms, shared spaces, sauna, and nearby sightseeing
• Strengthened social media assets through on-site photography
• Expanded Instagram posts to Pinterest and managed Instagram ads

Results

Over six months, IGNITE produced and published 35+ posts for Instagram and Pinterest. Instagram followers grew from 73 in July 2025 to approximately 190 in November, while November 2025 performance reached 12,002 impressions, 6,790 reach, and 619 profile visits. Instagram ads in December also generated 100+ new followers in a single month.

Project Details

While Grundfos is a leading pump brand globally, awareness among Japanese B2B buyers was limited. IGNITE implemented branding initiatives at the Japanese subsidiary, managing the Facebook page content end to end to build brand awareness and generate leads in the Japanese market.

Key Services

• Facebook post content planning and direction
• Facebook post copywriting
• Facebook post creative design
• Facebook post scheduling and management
• Facebook post engagement monitoring

Results

Grew Facebook page followers from 30 to 1,142 (3,800% increase) through organic content, supporting account growth.

Project Details

For a staffing company whose audience is bilingual IT professionals, LinkedIn is the natural channel in Japan—but it requires consistent, well-crafted content to build presence. IGNITE implemented a social media strategy centered on full management of the company's LinkedIn page to increase brand awareness and generate leads.

Key Services

• LinkedIn post content planning and direction
• LinkedIn post copywriting
• LinkedIn post creative design
• LinkedIn post scheduling and management
• LinkedIn post engagement monitoring

Results

Increased LinkedIn followers by an average of 5% per month, projecting +79.6% annual follower growth.

Project Details

From May 2025 to January 2026, IGNITE supported social media management centered on Instagram for roughly nine months. The main objective was to grow the account and acquire followers so potential customers would discover the venue and be encouraged to visit.

Key Services

• Instagram content planning, posting, and account operation
• Post caption writing and content direction proposals
• Post production using supplied materials, with design support as needed
• On-site shooting support and proposals based on venue understanding as needed
• Facebook posting by repurposing Instagram content

Results

Instagram followers grew from 7,286 at the start of operation to 18,040 by January 2026, achieving approximately 2.5x growth. Reach also expanded from 59,642 to 369,402, or approximately 6.2x, with ad boosting used as part of the growth strategy. The project contributed to stronger account growth and greater awareness of the venue.

Project Details

Like many US language schools, Columbia West College had long depended on study-abroad agencies for referrals of Japanese students—a channel that limits both margins and control over recruitment. IGNITE planned and managed Google Search PPC campaigns that reached prospective students in Japan directly, building a lead generation channel the school could own.

Key Services

• Target persona planning
• Campaign direction and configuration
• Ad copywriting
• Creative design
• Campaign analysis and optimization

Results

Through monthly ad campaigns and landing page optimization, achieved CPA of ¥5,000 (client simulation: ¥14,500) and ROA of 700%. Improved ad CVR from 0.3% to 3%.

Project Details

GLOBE ENGLISH SCHOOL was opening new campuses in the Tokyo area and needed to convert an expanded advertising budget into a reliable flow of new student leads. IGNITE designed and managed campaigns that segmented users by where they stood in the decision process, so budget could be concentrated on the prospects most likely to enroll.

Key Services

• Target persona planning
• Campaign direction and configuration
• Ad copywriting
• Creative design
• Campaign analysis and optimization

Results

Built a campaign structure that segments users by sales funnel stage (prospects, etc.), exceeding the monthly lead acquisition KPI by 247%.

Project Details

Alongside social media activity that built brand awareness, OWIS needed a pull-marketing channel that could reliably capture parents already searching for international schools. IGNITE planned and managed Google PPC campaigns to increase leads for school tours and events, complementing the awareness-building work with a channel focused on high-intent prospects.

Key Services

• Target persona planning
• Campaign direction and configuration
• Ad copywriting
• Creative design
• Campaign analysis and optimization

Results

Increased impressions by 2.6x, improved CVR from 1.5% to 3.2% by introducing user funnels, and grew monthly conversions from an average of 12 to 29.

Project Details

IGNITE supported the property through a monthly 80-hour marketing retainer to help build the touchpoints needed for a 20% foreign guest ratio goal. The work focused on making the property easier for overseas users to discover, compare, and use with confidence across channels beyond the official website, including OTAs, Google Maps, reviews, in-facility information, and external media.

Key Services

• Facility visit, competitor analysis, market research, target persona development, and OTA review analysis
• OTA improvement planning for images, copy, and how the facility was presented
• Google Business Profile improvement proposals and QR/poster flow design for Google review generation
• English and Korean support for in-facility information, leaflets, and capsule toy POP materials
• Research, negotiation, planning, Japanese copywriting, photo selection, and English translation support for article advertising targeting Western audiences

Results

From June to November 2025, IGNITE provided an 80-hour monthly marketing retainer and clarified the priority improvements needed for international guest acquisition. The engagement organized 86 OTA improvement items, produced 99 in-facility INFO materials for 11 Greater Tokyo properties, designed a Google review flow, proposed Google Business Profile improvements, and supported a SoraNews24 sponsored article. The article generated approximately 80 sessions from December 24, 2025 to January 24, 2026, and the January 2026 retrospective rated communication, progress management, and quality at 5/5.

Project Details

IGNITE managed Google Ads and Meta Ads to support ecommerce revenue growth and new customer acquisition in North America. Rather than simply running ads, the engagement required operational decisions that accounted for the US local entity, inventory and shipping capacity, seasonal demand, and product launch timing while scaling the business without sacrificing ROAS.

Key Services

• Restructured Google Ads and Meta Ads accounts and campaign architecture
• Designed campaigns by purchase intent, including PMAX, branded search, and sale-focused paths
• Separated the roles of retargeting, ASC, and interest-based Meta campaigns while testing creative angles
• Adjusted product messaging around Black Friday, Christmas, spring floral demand, and linen demand
• Conducted US lifestyle product market research and proposed category expansion opportunities

Results

IGNITE helped grow North America ecommerce revenue while continuously exceeding the target ROAS of 5.0 after taking over the account. In the first transition month of November 2025, the account generated 193 purchases, approximately ¥2.29M in revenue, and roughly 9x ROAS on about ¥250K in ad spend. From November 2025 to March 2026, cumulative performance reached approximately ¥2.42M in ad spend, about 1,528 purchases, approximately ¥16.52M in revenue, and cross-channel ROAS of about 6.8. In May 2026, the account also achieved about ¥3.73M in revenue and ROAS of 6.2 on ¥602,556 in ad spend, while Meta existing-customer remarketing exceeded ROAS 15 and reached ROAS 45.60 during the Black Friday period.

Project Details

Despite deep expertise in Thai market entry, IDG Japan had no established way to reach prospective clients in Japan—no marketing know-how, no inbound channels, and no clear picture of how marketing should be developed for the Japanese market. IGNITE built the marketing function from the ground up, combining SEO, content marketing, Google Ads, social media, and website development into a single integrated program.

Key Services

• Google Ads: Expanding reach through efficient ad management
• Social media management: Information dissemination and engagement with target audiences
• Content marketing: Information publishing for increased SEO traffic
• SEO: Improving website traffic acquisition
• Website development: Enhancing customer experience and conversion promotion

Results

Achieved 1,500 monthly sessions from SEO (from 0 before engagement) and maintained stable growth. Secured No. 1 search rankings for keywords like "Thailand expansion" and "Thailand consulting."

Project Details

The project aimed to increase organic traffic and generate leads from the Japanese market. IGNITE planned and executed an SEO and content strategy centered on country- and location-based filming guides, building the site content, keyword strategy, articles, and internal/external linking structure from an early stage. Under a monthly retainer centered on SEO, the scope also covered landing page production, advertising operations, social media launch and operation, and behind-the-scenes filming support.

Key Services

• Keyword research
• Content planning and direction
• SEO content creation for country-by-country overseas filming guides
• Internal linking strategy
• External linking strategy
• Location/country-based content pages and satellite sites
• Website copywriting and landing page production
• Advertising operations and social media launch/operation for Instagram, X, LinkedIn, and Facebook
• Behind-the-scenes filming support

Results

Created more than 50 country-based content pages, supporting strong organic visibility for priority keywords and significantly increasing new lead generation. The project helped build a lead acquisition channel where inquiries continued to arrive through organic search without relying solely on advertising, while multiple target keywords continued to rank near the top of search results.

Project Details

The association was planning its first full-scale international promotion through online channels—an ambitious step for an organization whose communication had been largely domestic. They sought a Japan-based bilingual marketing company with the track record, experience, and capability to provide end-to-end support, from website development and English content production to social media and ongoing project management.

Key Services

• Website renewal strategy planning
• Website design and coding
• WordPress CMS implementation
• Content planning and direction
• Japanese-English content translation
• English SEO copywriting
• SEO keyword research and planning
• Monthly SEO content creation
• Monthly content audit and SEO optimization
• Monthly internal link building
• Monthly external link building
• Social media account and post branding strategy
• Daily social media content management
• Social media ad campaign management

Results

Launched a new website and design used for promoting the new brand image at international events. SEO implementation increased pages ranked 1st-3rd by 1,440%, backlinks by 29,000%, and organic traffic by 15,185.7%. Social media followers grew by 11,500+ (Facebook) and 2,900+ (Instagram), maintaining an average 15% growth rate in reach and engagement.

Project Details

When the service officially launched in Japan, marketing was handled by an overseas team unfamiliar with Japanese language, culture, and marketing methods. There was a need to hand over all marketing to a local marketing company capable of smooth communication in English. The goal was to plan, execute, and test services to optimize marketing and build a sustainable business model in the Japanese market.

Key Services

• Marketing strategy planning and consulting
• Market research and target persona analysis
• KPI and P&L simulation
• Google PPC ad campaign and account audit
• Monthly Google PPC ad management
• Landing page design and development
• Landing page and banner copywriting
• User flow optimization
• UI/UX linked improvements to the user dashboard
• Email list marketing
• Press release content copywriting
• Press release outreach
• Media buying and management
• YouTube video PR and ad management

Results

Through research, simulation, and planning, we defined the target users, market positioning, and marketing messages to be reflected in marketing assets. Concentrated Google PPC ad campaigns with monthly optimization and testing of ads and landing pages improved CVR from 1.70% to 5.62% and reduced CPA from ¥4,871 to ¥2,691. By reducing UI (user interface) intent and usability issues, and through email marketing, we increased the number of repeat users who used the service more than twice from 32% to 53%.

Project Details

While they had the idea of creating new services utilizing existing local school resources, they lacked international marketing experience. The client needed an agent to help not only with marketing but also with localizing their service for the Japanese market. The goal was to develop and localize the client's services and corresponding marketing activities for the Japanese market and expand their English learning business.

Key Services

• Marketing strategy planning and consulting
• Market and target persona research
• KPI and P&L simulation
• Monthly PPC ad management
• Monthly social media ad management
• Corporate website design and development
• Landing page design and development
• Landing page and banner copywriting
• Scheduling system implementation
• Scheduling system manual creation
• Scheduling system training
• Staff management consulting
• Staff recruitment consulting and training
• Staff contract optimization

Results

Through research, simulation, and planning, we clarified the client's target users, positioning, and value proposition, concretizing the potential to gain competitiveness in the Japanese local market. After the initial release, we implemented 6+ landing pages, 30+ banners, and 50+ optimizations monthly to secure optimal marketing positioning. As a result, CVR improved from 1.3% to 3.5% and CPA decreased from ¥23,000 to ¥13,000. We developed a new scheduling system with the client's staff, introducing a new method that is manageable for both students and teachers. Retention rate improved from 41% to 57%. Through ongoing training for operations staff, we introduced educational guidelines for dealing with Japanese customers, resulting in a 56% improvement in student satisfaction.

Project Details

The client was struggling with business expansion through their Shopify, Amazon, and Rakuten EC shops. Product sales had plateaued and overall monthly revenue was declining, suggesting the business model had reached its limits. The goal was to plan, test, and implement new organic and paid marketing strategies to strengthen branding and create consistency in product marketing messages.

Key Services

• Value proposition planning
• Market research and target persona analysis
• SNS planning and direction
• Brand revision and guideline development
• Instagram follower ad campaign management
• Instagram content creation
• Amazon and Rakuten advertising management
• Customer engagement initiatives
• Shop account and page optimization
• Instagram branding campaign management
• Unique positioning and campaign LP planning on Shopify
• Google Shopping and PPC ad management
• Amazon Pay payment service implementation
• Website optimization and blog content

Results

Created and implemented new marketing guidelines, unifying not just marketing messages but also the direction of methods. Utilized micro-Instagram follower acquisition campaigns—10x more effective than before—to grow account followers to over 1,000. Leveraged paid advertising on platforms to compete with benchmark competitors in results. As a result, Amazon sales increased from ¥1.5M to ¥4M, and Rakuten sales from ¥900K to ¥1.2M. Increased website traffic and added payment methods grew Shopify official website monthly sales from ¥70K to ¥490K.

Project Details

As part of Curfex's marketing rollout in Japan, IGNITE designed and coded a landing page to communicate the service's value clearly to first-time users and convert campaign traffic into sign-ups. For a financial service still unknown in the market, the page needed to build trust and explain the service simply at the same time.

Key Services

• Landing page planning and design
• Coding and implementation

Results

The landing page became a core destination for Curfex's online campaigns in Japan, supporting the service's digital customer acquisition.

Project Details

For the school's entry into the Japanese market, IGNITE designed and developed the corporate website, organizing its programs and value proposition in a way Japanese learners could easily understand and act on.

Key Services

• Website planning and design
• Coding and implementation

Results

The corporate website launched as the foundation for the school's online student acquisition in Japan, serving as the destination for its advertising and marketing activities.

Project Details

IGNITE planned, designed, and coded a landing page introducing the service, focused on explaining how room sharing works and giving first-time visitors the confidence to sign up.

Key Services

• Landing page planning and design
• Coding and implementation

Results

The service introduction landing page launched as the entry point for new user acquisition, presenting the service in a clear and approachable way.

Project Details

IGNITE translated and localized technical PDF documents shared by PEM's overseas headquarters. Beyond the translation itself, the work involved researching specialized fastening terminology, maintaining a glossary, and carefully rebuilding page layouts that break when English text is replaced with longer Japanese text. A four-stage review process ensured the Japanese-language PDFs met the quality standards engineers expect from technical documentation.

Key Services

• PDF document translation
• Japanese-English website translation
• Localization
• PDF layout adjustment

Results

A total of 3,000 copies of the translated Japanese PDFs were distributed at trade shows, putting the materials directly into the hands of the engineers who are PEM's end customers. The engagement also saved the client's staff an estimated 40-50 hours that would otherwise have been spent coordinating multiple external vendors—a clear demonstration of the value of IGNITE's one-stop approach.

Project Details

PEM JAPAN regularly receives documents from its overseas headquarters that need to reach Japanese customers quickly—so the translation partner had to combine reliability, speed, and smooth communication in English with the headquarters team. IGNITE carefully researched specialized terminology and concepts with no direct Japanese equivalent, localizing them into natural Japanese, and met the client's fast turnaround requirements, such as delivery within 3 business days.

Key Services

• Document translation
• Localization
• Specialized terminology research and glossary creation
• English communication support

Results

IGNITE delivered approximately 10 translated documents, each produced with practical usability in mind for purposes such as internal reference materials and customer communication. Information that had previously been delayed by translation bottlenecks could now reach customers on time, eliminating the missed business opportunities the delays had been causing.

Project Details

IGNITE was commissioned to localize an existing English promotional video into Japanese for an upcoming trade show. The client needed a partner who could handle both translation and video editing as a one-stop service—they had no in-house resources for either, and the trade show was only 5 business days away.

Key Services

• Video translation (EN→JP)
• Subtitle text extraction and timecode adjustment
• Subtitle design production and video editing

Results

By handling both translation and video editing as a one-stop service, IGNITE removed the client's burden of finding and coordinating multiple vendors—and still delivered within the 5-business-day deadline. The Japanese subtitles were carefully designed to blend naturally into the original video. The finished video was shown at a major trade show and seen by a cumulative audience of more than 10,000 visitors, and the client praised both the translation quality and the subtitle design.

Project Details

Explaining Japanese rental contracts to foreign tenants verbally takes time, depends heavily on each staff member's skill, and risks important points being missed. IGNITE produced slide-based videos explaining rental contract procedures and key points for foreign tenants, in 7 languages, with the goals of shortening contract time, standardizing the quality of explanations, and preventing omissions.

Key Services

• Multilingual (7-language) rental contract explanation slide video production
• Photo selection and visual design that communicate the content intuitively
• Content production based on client-provided scripts and tone guidelines

Results

The 7-language videos shortened the time needed for contract explanations, removed the dependence on individual staff members' explanation skills, and helped prevent missed checks. With intuitive visuals and multilingual support, foreign tenants now receive smooth, consistent information at contract time—establishing a foundation for more efficient operations.

Project Details

Before committing to overseas expansion, Panasonic's air conditioning management division needed reliable answers to fundamental questions: how large is each target market, how fast is it growing, who are the competitors, and what regulations apply. IGNITE was engaged to collect and analyze this information across multiple countries and turn it into input the division could use directly in its expansion strategy.

Key Services

• Overseas market research: Collection of diverse information including market size, growth rates, competitive landscape, and regulations in each country
• Report creation: Analysis of collected information compiled into easy-to-understand reports
• Consulting: Advice and proposals regarding future overseas expansion strategies based on report contents

Results

Conducted research and consulting totaling approximately 500 hours over 3 months, delivering 25 comprehensive research reports. Each report, based on detailed data and analysis, directly contributed to Panasonic's overseas expansion strategy planning. The thoroughness of fact-checking was also highly evaluated for information reliability.

Project Details

The luxury resale market in Japan is intensely competitive, and Valuence needed to grow organic search traffic to its e-commerce site without relying solely on paid channels. Strengthening content-driven SEO—deciding what to publish, how to structure it, and how to link it—was the critical challenge.

Key Services

• Data analysis for data-driven problem identification and improvement proposals
• SEO consulting supporting the overall SEO strategy
• Blog content expansion and internal linking measures

Results

Organic traffic in Japan grew by approximately 1.5x—a strong result considering the site already had a very high traffic base. More importantly, revenue attributed to SEO grew by approximately 3x, showing that the combination of expanded target pages and data-driven optimization translated traffic growth into concrete sales growth.

Project Details

The Singapore headquarters-managed ad operations faced challenges in localizing for the Japanese market, including unnatural Japanese expressions in banners. Additionally, lead numbers had declined compared to the school's opening period, making enrollment stagnation a management challenge. They requested our services to increase high-quality leads (MQL) through advertising operations with a deep understanding of the Japanese market, ultimately leading to enrollment.

Key Services

• Overall advertising account optimization
• Target audience review and refinement
• Bilingual (Japanese/English) advertising banner production and deployment
• Landing page (LP) form optimization
• Lookalike targeting in coordination with SNS (Instagram)

Results

High-quality leads (MQL) increased 6x, and CPA (customer acquisition cost) was reduced by up to 72%. Monthly lead acquisition also reached approximately 100, which is 1.5x the previous record high.

Project Details

IGNITE supported NLCS Kobe's lead generation in the Japanese market through multi-channel advertising across Yahoo, Google, Meta, LinkedIn, and LINE. Because the client-side stakeholders were primarily international and English-speaking, IGNITE provided weekly meetings, reporting, and strategic recommendations in English while localizing campaign strategy, targeting, ad creative, landing pages, and ongoing improvements for the Japanese market.

Key Services

• Managed advertising across Yahoo, Google, Meta, LinkedIn, and LINE
• Optimized ad accounts and refined audience targeting
• Created landing pages and advertising banners
• Set up tracking infrastructure including GTM, GA4, and Meta Pixel
• Provided weekly English-language meetings, reporting, and recommendations

Results

The previous ad setup lacked clear performance visibility, so IGNITE rebuilt the tracking foundation with GTM, GA4, and Meta Pixel, enabling performance analysis by channel and audience segment. While managing approximately ¥2 million in monthly ad spend, the overall CPA has been managed at around ¥20,000. Google Ads CPA improved from approximately ¥60,000 at the start to around ¥15,000, while Meta Ads generated leads consistently at around ¥20,000 CPA.

Project Details

For its US market entry, VMP needed a website that would resonate with American YouTubers—an audience with different design sensibilities and expectations from Japanese users. What kind of design, tone, and content would actually appeal to them was unclear, so IGNITE worked from strategy and wireframes through design, animation, and coding to build a site shaped around the target audience from the ground up.

Key Services

• Strategic website architecture planning
• Wireframe creation with focus on user experience
• Design appealing to the sensibilities of the target audience
• Coding to achieve high performance
• Animation creation to generate immersion
• Thorough device testing
• Smooth website launch

Results

The site launched with an immersive main visual animation as its centerpiece. By building it with Lottie, IGNITE achieved high-quality motion while keeping the page lightweight and fast—giving the brand a polished, creator-focused first impression for the US market without sacrificing performance.

Project Details

IGNITE created a new overseas-facing official website in Webflow for Western and English-speaking users. Rather than simply translating the Japanese information, the project reframed the facility around the decision points international travelers need before booking, including cleanliness, quietness, semi-private comfort, sauna and public bath access, and the experience of staying in Yokohama Chinatown. The site was designed as an official hub that could receive traffic from social media and article advertising.

Key Services

• Competitor research and target definition for overseas users
• Approximately six-page English site architecture and Webflow production
• Copywriting and information design to communicate facility value from an overseas traveler perspective
• Responsive implementation, basic SEO, and Google Analytics setup
• SEO checklist organization and Webflow maintenance / account transfer documentation

Results

IGNITE launched a new Webflow-based English website as the official information hub for overseas users. The site organized the facility's strengths into a clear story: a clean and quiet semi-private stay, sauna and public bath access, and convenient access to Yokohama Chinatown. It also became a landing hub for related initiatives such as Instagram and SoraNews24 article advertising. After launch, approximately 80 sessions from the article advertising were confirmed, and around 25 SEO improvement items were organized so the client could move into the next phase of optimization.

Project Details

Since the Singapore advertising agency they had previously used failed to deliver expected results, they requested advertising management that would enable appropriate approaches to Japanese targets, aiming to increase leads and enrollment while reducing CPA (customer acquisition cost). Before the project, advertising operations targeting Japanese people were insufficient, directly impacting sales and enrollment numbers.

Key Services

• Meta advertising management (audience configuration, lookalike targeting)
• Banner production, deployment, and verification
• Lead quality improvement and strategy planning through close communication

Results

By combining Meta advertising management, creation and deployment of diverse banners, and close communication strategies to address the ineffective existing ad operations, we significantly increased leads and enrollment while halving the CPA. In particular, we made major contributions to effective approaches to Japanese targets and improvement in lead quality. The client gave high praise not only for advertising effectiveness but also for rapid responsiveness and high-quality proposals from a management perspective.

Project Details

This client had been using Google Ads for years but was struggling with deteriorating cost-effectiveness. To solve this challenge, we provided comprehensive support for CWC's Google Ads management. The goal was to suppress costs while acquiring more prospective students, improving the efficiency and effectiveness of ad management, and enabling continuous growth.

Key Services

• Reduction of wasted advertising costs through accurate data measurement and machine learning optimization
• Efficient customer acquisition through strategic selection of cost-effective keywords
• Improvement of user experience through functional improvements to landing pages
• Alignment with user expectations through optimization of ad creatives
• Suppression of wasteful high-cost clicks through bid strategy optimization
• Improvement of ad rank and reduction of cost-per-click through quality score improvement
• Establishment of accurate conversion tracking settings
• Data analysis and visualization utilizing Google Analytics and other analytical tools

Results

Successfully reduced conversion cost to 1/10th, down to just ¥5,000. Conversion rate improved 10x, with the proportion of website visitors making enrollment inquiries rising dramatically from 0.3% to 3.3%. CPC also significantly reduced, bringing average CPC down from ¥800 to ¥300. ROAS (return on ad spend) achieved 700% through accurate understanding of ad performance and efficient implementation of improvements—achieving extremely high cost-effectiveness relative to invested ad spend.

Project Details

The client wanted to optimize Google Ads management for student recruitment, significantly increasing leads and conversions while improving CVR. As a newly opened school, the goal was to increase brand awareness and lead acquisition, and maximize enrollment through efficient advertising management.

Key Services

• Keyword strategy review to expand reach
• Landing page creation to promote conversions
• Tag configuration review and optimization
• Conversion value configuration
• Consolidation of split advertising budgets and reduction of campaign count (5→2)
• Budget increase for each campaign
• Appropriate negative keyword configuration
• Review of overly narrow keywords and utilization of broad match
• New landing page creation to improve conversion rates
• Improvements through heatmap analysis and A/B testing

Results

Leads increased and advertising effectiveness significantly improved. Efficient bidding strategies and ad delivery were achieved, and by optimizing campaigns, CVR improved significantly from 1.5% to 3.2%. CPC decreased (from approximately ¥300 to ¥250), and click volume improved by 2.6x. By creating a new landing page, conversions increased from 12 per month to 30 per month.

Project Details

Advertising management support in the Japanese market. Utilizing Google Ads, Meta Ads, and other channels, the goal is to reduce CPA, improve ROAS, and expand global reach. Starting with the Japanese market as a foothold, the aim is to establish effective marketing and sales methods in Japan, and verify the sales potential of umbrellas in the Japanese market.

Key Services

• Google Ads management using both branded keywords (brand names) and generic keywords (product names) to reach a wide audience
• P-MAX campaigns to automate delivery across diverse ad placements utilizing Google's machine learning
• Meta Ads management with a tiered campaign structure for a phased approach from awareness building to retargeting
• P-MAX campaigns to drive website traffic
• Click campaigns to drive website traffic and promote online sales
• Generic keywords to understand latent demand and verify sales potential
• Broad ad delivery to a wide user base to verify product acceptance in the Japanese market
• Retargeting campaigns and Lookalike targeting to identify user segments showing interest

Results

Google Ads: Achieved CPA (customer acquisition cost) of approximately $45 and ROAS (return on ad spend) of approximately 250%, generating 2.5x revenue relative to invested ad spend. Meta Ads: Achieved ROAS of 300%, exceeding Google Ads in cost-effectiveness. Also succeeded in customer acquisition at a low CPA of $35. Expanded to a total of 7 countries including Singapore and European nations in addition to Japan.